Antico Elements has its roots in the Washington DC area, around December 2000.
The owner, of Italian origin, always had a strong idea while growing up in Italy; being able to move to the US, reunite with his relatives and pursue the “American Dream”
In 1993 Roberto Verrocchio was able to do so and right away he started playing with his inherited entrepreneurial ideas.
The company moved to S. Florida, slightly changed the name and re-organized after the housing and construction crisis of 2008.
During this time Roberto realized that suddenly, Americans were out of work and that the strong American manufacturing was kind of a middle-class dream of the past.
He wanted to focus on the sale of Made in America faux stone products and do his part in trying to revive the local economy.
After establishing its brand, Antico Elements started to boost and focus its energy into the online business model. The company always had some type of a website but now it was time to invest heavily on it.
Since then Antico Elements’ presence has been growing steadily, despite the tough economy time. The founder wanted to stay somehow close to his roots and the old world classic designs but apply them to the American market and products. That’s where the idea of selling faux stone panels, faux stone and architectural elements took off.
The company strongly believes in the product it sells and to make home improvement accessible to anyone, at a convenient price. Beautiful and realistic, Antico Elements’ stone veneer panels are easy to install, to clean and maintain. The advantage of using these faux stone products, instead of natural materials, is that there is no need of hiring a mason to do the work, but the installation can be done in few hours only using the homeowner’s own time, imagination and few basic tools. The panels are light and so, very easy to carry and handle.
Using only American labor and row materials, Antico Elements is really proud to stay in business by selling only products made in USA. The company is constantly inundated with offers form overseas’ cheap suppliers and, even while missing out on substantial profits, Antico Elements only sells Made In USA.
Antico Elements strongly believes in the local economy development, consistent and strong customer service and being responsible for the quality it sells. The company is determined to keeping the overhead business costs low in order to offer affordable and stylish products, while using high quality constructions material. This model is paying off. Its customer base is made of 99% of extremely homeowners, contractors and builders who are always happy to have discovered these affordable and beautiful faux stone panels. They are always referring the Antico to friends, family and colleagues.
The long-term goals of the company are to make Antico Elements’ faux stone panels a household name, expand the product catalog and hopefully export their made in USA items to other countries.
Believing in the “American Dream” Antico Elements aims to continually grow and be a supporting partner to anyone who wants to improve the look of their home and building.
Say hi to Roberto, and why not get a few samples for your next home improvement project? Visit AnticoElements.com to learn more.