The results are in, and Boulder, Colo., has topped Denver, Colo., (and most of the nation) in honesty, according to Honest Tea’s newly released National Honesty Index.
The honesty index is a nationwide social experiment to find out if people choose to pay for a bottle of tea or not when they think one is looking.
From August 8 through August 18, unmanned pop-up kiosks appeared in 50 locations across 30 cities, with signage suggesting a visitor leave $1 for a bottle of ice-cold Honest Tea or Honest Ade. Some paid and some didn’t. And Honest Tea captured it all in data.
Boulder ranked #3, with 99% honesty, behind Salt Lake City, Utah, and Oakland, Calif., who both tied for the #1 ranking, with 100% honesty.
San Francisco, Calif., and Seaside Heights, N.J., tied for the #4 ranking, with 97% honesty.
Denver had a 90% honesty ranking, which puts the city at #24 out of the 30 cities participating in the experiment.
The least honest city? Los Angeles, Calif., with a 79% honesty ranking.
Honest Tea also ranked the least honest of the 50 kiosk locations. Denver’s 16th Street Mall was in the top five least honest locations, in between Chelsea Piers in New York City, N.Y., and the South Side of Chicago, Ill.
Overall, the nation is pretty honest, with a 93% honesty index.
Other interesting honesty facts? Women are more honest than men. Redheads are more honest than blondes and brunettes. And those with facial hair are more honest than those who are bald.
The honesty experiment is not all just marketing. Honest Tea will match the money collected at the kiosks and donate it to City Year, an AmeriCorps program which unites young people of all backgrounds for a year of full-time service. The goal of the nonprofit is to build community by helping to turn around high-need schools and get at-risk students back on track.
“Since one purpose of our experiment is to highlight the level of trust in communities across our nation, we’re glad to donate the money collected from this year’s experiment to City Year, which helps make our communities stronger,” said Seth Goldman, President and TeaEO of Honest Tea.
For more information about the experiment, and to explore even more data points, visit: www.nationalhonestyindex.com.
Honest Tea®, a Bethesda, Md., based company, is the nation’s top-selling organic bottled tea company specializing in lower calorie beverages that are ‘just a tad’ sweet. Honest Tea is available at major grocery stores and retailers around the Denver Metro area.