It is absolutely normal to wish the summer’s scolding heat away and day-dream of the cooler weather days where wearing pants doesn’t result in a sweaty mess. However, once those cooler days arrive and all the wishing becomes reality, it is often times followed by instant regret – don’t be upset, if anything, it’s nice to know that wishes do come true. However hot it gets in July, there is plenty to be happy about: vacations, beach time, summer dresses, natural highlights, and (most importantly) back-to-school sales! Although most of the advertising dollars are spent to target parents of students, they fail to inform the remainder of the population about all the cash-savings available.
Fashion has and always will be a business where tomorrow’s style has been old news since yesterday. In the midst of winter time, where a bathing suit is a long afterthought, magazines flash-forward to spring and summer and are happy to remind its readers to keep gym memberships active. Therefore, clothes shopping should always be strategic.
During the back-to-school sales in July and August, check in with all frequently shopped stores online first – it’s a great way to save a trip to the overfilled mall only to learn that the sale doesn’t start for another week. Once online, if there is a compelling urge to click through all pages and fill up the shopping cart, be sure that shipping is free before clicking submit – often times there is a dollar allotment that needs to be reached for free shipping so why not add a few more items and get shipping free while getting more to add to the closet. (Hint: For a true Christmas-in-July experience, gift wrapping a purchase is often free; no one has to know the truth).
Regardless of the sales, shopping in July and August can be confusing. However, keep in mind that fall is fast approaching and winter is right behind it. Buy items that are versatile – can be worn for the remainder of the summer days but are easy to layer in the cooler months. All articles of clothing fit into this notion. Stick to solid to dark-hued colored dresses that can be paired up with tights, a light-weight rain coat and boots; full-length jeans versus capris will serve their purpose sooner than expected; long-sleeved but light-fabric-shirts are an essential basic and can effortlessly be paired with a vest, a statement necklace, skinny jeans and bold-colored flats for a quick and on-the-go outfit in the fall and a mini-jean skirt in the cooler summer nights.
With that said, the 2012 fall fashion trends are the following: Golden colors rich in sequins, Shakespearean-era dresses and hair accessories, refined military-focused articles, wax-like pleather, oversized and knee-length coats, velvet fabric, a fence-like and crisscross pattern and pantsuits in bold, fun colors. Runway shows are meant to inspire, therefore, when shopping in the next two months, feel free to pick and choose which aspects of the fall trends best fit within the wardrobe and style that’s already established. However, remember to have fun with it – branching out and trying a new and seemingly wild trend can often be very fitting and liberating at the same time.