Fashion Week is back and so is Fiber One! Fiber One Bars and Brownies are the Official Snack of Mercedes-Benz Fashion Week again this year, sampling its newest Carmel Chocolate Pretzel 90 Calorie Bars in limited edition fashionable wrappers. Fiber One is also partnering with everyone’s favorite Style Expert Bobbie Thomas to launch the first-ever DIY Fiber One Snackcessory Challenge, who will have help from the ultimate DIY expert and co-contest judge Erica Domesek of P.S. I Made This. So, be sure to visit Fiber One who will be on-site as the Official Snack and/or the Snackcessory Challenge at the fashion tents located at Lincoln Center from September 6th – 11th!
It’s time to leverage your unique sense of style and design your very own “Snackcessory,” a stylishly designed case or pouch that you can throw in their handbag to hold delicious and healthy snacks. Take the Challenge now through September 30, 2012. Consumers can visit FiberOne.com and submit a photo and 100-word description of their original Snackcessory design. Consumers who enter their design will have a chance to win great prizes:
* One Grand Prize winner will be awarded a trip for two to New York City to attend Mercedes-Benz Fashion Week in February 2013
* Nine contest finalists will each be awarded one $500 gift card for a handbag of their choice
Bobbie and Erica will both select the top 10 finalists and provide Snackcessory inspiration. The finalists will be announced in October, and Fiber One will post their designs in an online gallery for public voting. The Grand Prize Winner will be announced in November 2012. For tips and inspiration from Bobbie Thomas, visit Fiber One on Facebook.
About Fiber One at Mercedes-Benz Fashion Week: For the second year in a row, Fiber One Bars and Brownies are the Official Snack of Mercedes-Benz Fashion Week. This year, Fiber One will debut product samples in unique, fashion-forward designer bar wrappers that are exclusive to Mercedes-Benz Fashion Week. The brand will have a booth in the grand Lobby September 6-11. “We’re excited to be a part of Mercedes-Benz Fashion Week again this year,” said Doug Martin, marketing manager for Fiber One. “For many women, fashion is synonymous with handbags, and Fiber One Bars are the perfect tasteful accessory to keep inside your handbag. It can be hard to resist regrettable temptations when hunger pangs hit. That’s why it’s important to always have something delicious on-hand, like a Fiber One Bar, to satisfy your taste craving.”
About Fiber One Bars and Brownies: They contain 20 to 35 percent of the recommended daily fiber intake. The products come in several different flavors and varieties, including the following:
*Fiber One Bars: Oats & Chocolate, Oats & Peanut Butter, Oats & Caramel, Oats & Strawberry, Chocolate Mocha
*Fiber One Chewy Bars: Chocolate, Strawberry PB&J
*Fiber One 90 Calorie Bars: Chocolate, Peanut Butter, Chocolate Caramel & Pretzel
*Fiber One 90 Calorie Brownies: Chocolate Fudge, Chocolate Peanut Butter, Chocolate Chip Cookie
About General Mills: It is one of the world’s leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 net sales of US$16.7 billion. For more information, visit www.generalmills.com.