When you’re Grandma Blanche told you “don’t spend it all in one place,” it’s clear she never experienced Fashion’s Night Out. An unprecedented global initiative originally created in 2009 to celebrate fashion, restore consumer confidence, and boost the industry’s economy during the recession, Fashion’s Night Out has clearly transformed from just previewing fall trends into a hot destination celebrating all things fashion. On Thursday, September 6, fashionistas and beauty junkies alike will be celebrating Fashion’s Night Out all of Los Angeles.
For the City Girls
We just got word that Wella Professionals (the fab company that saves our tresses with Brilliance for Color Treated Hair and Enrich for Dry, Damaged Hair) is a sponsor of FNO Beverly Hills. Wella Professionals, along with Napoleon Perdis, will host a beauty bar at FNO Beverly Hills from 7pm-10pm at Beverly Hills Porsche.
The Scoop: Fashion’s Night Out in Beverly Hills will include an elite fashion show with some of L.A.’s most revered designers including Anthony Franco and Dina Bar El. Brand new Nobu Hotel Caesars Palace will transform Beverly Hills Porsche into one of Mr. Matsuhisa’s famed eateries while Little Black Dress Vodka, Lovoka and Diabolo will fully stock the open bar. Lucky guests will also have the opportunity to have one-on-one time with top beauty experts from title sponsor Wella Professionals and cosmetic sponsor Napoleon Perdis, at their beauty bars. Other sponsors include Bibby Financial, Glam Glow and media partners, The LA Fashion Magazine, California Apparel News, Runway Magazine and American Gentleman.
For the Valley Girls
Two of our favorite mall-rat hang outs, Westfield Topanga and Westfield Fashion Square are hosting top notch FNOs this year.
The Scoop: From 6pm-9pm, Westfield Topanga is giving away a two-year lease on a brand new 2013 AUDI A4 (no purchase necessary). Shoppers can enter-to-win by simply submitting a ticket with their name and email address information (raffle-style) and ten lucky entrants will receive a key to try and open the car (only one key will win). Various retailers will showcase fall trends during an FNO Fashion Show from 7pm-8pm. Other highlights of the evening include he first 100 people to present at least $1000 in same-day receipts from two or more participating retailers will receive a $100 Westfield Gift Card by American Express, or show $500 in same-day receipts from two or more participating retailers, you will receive a VIP Smashbox Gift Bag.
At Westfield Fashion Square (also 6pm-9pm), the ultimate fashion icon, Audrey Hepburn, will grace the big screen at the center in “Breakfast at Tiffany’s” and shoppers will have the opportunity to enter-to-win the “LBD” contest (in case you are slow to the punch, LBD means Little Black Dress). Visit the “Mini-Mani Lounge” by Sephora for a mini-manicure and find out the latest color trends for fall. Be sure to check out the Fashion Perks Lounge – the first 100 shoppers to sign up for the Westfield Fashion Square email list and ‘LIKE’ the center’s Facebook page will receive access to the lounge, which includes a gift bag of giveaways and special offers from center retailers, the opportunity to redeem receipts of $300 or more for a $25 gift card, and complimentary refreshments and mocktails.
Don’t forget to download the new FREE Westfield App to search for the best FNO deals and latest trends at Westfield Topanga and Fashion Square http://www.westfield.com/us/mobile.
FNO in your PJs
Not in the mood to whip up an FNO-worthy ensemble? No worries, put that avocado mask on and slip into your favorite jammies for FNO cyber-style. Check out the virtual fitting room at www.shophautechocolate.com and enjoy comped shipping all night long. Don’t miss Sofistafunk.com’s “Skirt Alert” game to win free Sofistafunk Swag (one winner each hour). Follow the company on twitter at http://twitter.com/#!/Sofistafunk for details. A bunch of online retailers are offering free shipping all night – check out BCBG, BeautyBar, hankypanky.com, Marmi, Paige Denim and yoox.com.