Gap today announced its new back-to-school campaign, which shares stories about children who make the world a brighter place through their unique talents and community service and also released a sneak peak of the trendiest back-to-school fashions for kids.
Ranging from one to 12 years old, the Shine On campaign features a ballerina, comedian, DJ, violinist and anti-bullying advocate alongside the winners of Gap’s sixth annual Casting Call contest. Brought together to showcase GapKids and babyGap key product for fall, including Jewel Box Skinnies for girls and the Action Stretch Denim for boys, these children are shining examples of back-to-school style.
The fall collection of back-to-school essentials is rooted in an assortment of colored jeans for girls and boys alike. For girls, Jewel Box Skinnies ($29.95-39.95) come in vibrant hues like coral reef, brilliant blue and electric jade and pair with matching embellished t-shirts, striped sweaters and denim jackets. For boys, Action Stretch Denim ($29.95-39.95), designed to move for all-day play, pairs with items like the camo field jacket, military cardigan, athletic shawl sweater and striped oxford. At babyGap, the fall denim collection includes the Littlest Legging Jean and Skinny Flare for girls and the Straight for boys.
The Shine On campaign features the four winners of the sixth annual North American Casting Call contest, who were chosen by residents of the United States and Canada from 20 finalists. The winners are Liam, age 11, from Waterdown, Ontario; Taylor, age 6 from Barrie, Ontario, Rue, age 2, from Napa, CA; and Robbie, age 2, from College Station, TX.
Each Casting Call winner receives a $10,000 grant in his or her name from Gap to either Communities In Schools (for U.S. winners) or Pathways to Education (for Canadian winners). Additionally, the campaign features a group of children selected for their unique talents and ability to make the world a brighter place, including Lily, age 12, ballerina; Stella, age 4, comedian; DJ Fulano, age 8, DJ; Brianna, age 10, violinist and humanitarian; and James, age 11, anti-bullying activist.
Additional collections for fall include Bryant Park for girls, offering a twist on classic styles from the cable knit top, leopard swing trench, riding pant and printed bubble skirt. For boys, the Cadet collection highlights include nautical stripe sweaters with patch detailing, mini gingham woven shirts, graphic t-shirts and puffer vests. The new Uniform collection for girls and boys has been redesigned for a fresh fall look featuring updated modern shapes and new silhouettes in nanotech stain-resistant fabric.
Be sure to check out Yvonne’s other columns:
National Women’s Issues Examiner
National Dating Examiner
National Makeup Examiner
National Sports World Examiner
South Central Buzz Examiner
South Central Headlines Examiner
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