It is a proven fact, colors attract! Nearly every parent has experienced the dreaded walk down the grocery aisle with children in cart after a long days work. The color schemes are unavoidable, consumers are drawn in by the bright colors, the beautiful frostings in the bakery, the brightly colored beverages, even the hygiene aisle is full of colored soaps and personal products designed to reach out and grab your attention!
The problem is many consumers are not aware of the hidden dangers of all of these dyes hidden within our food choices and personal care products. These beautiful colors are leaving behind a very ugly painting of the dangers they pose to children. Many of these dyes are connected to hyperactivity and behavior problems in children. Numerous parents have found instant relief simply by eliminating processed foods filled with those bright artificial colorings. The European parliament has looked at this issue and completely banned colors in foods consumed by babies and small children. The FDA here in the United States is not convinced and claims that there is no direct link to be found. The U.S. uses about fifteen million pounds of artificial colors in our food yearly. This alone is fueling problems with our children.
As consumers, one should think twice about purchasing products with artificial coloring. There are many healthy alternatives. If the food you are about to purchase has artificial coloring in it, it is best not to consume it anyway. The grocery store does not have to be black and white, there are numerous healthy alternative ways to color such as with beet root red, annatto, and paprika extract to name a few. Stores such as Whole Foods realize this and refuse to sell items with artificial colorings. It is true the world may be a bit duller without all the artificial colorings, however, it would make for much safer food choices!