Nike officially debuted the Nike LeBron X on Sunday right before the Olympic gold medal game between Team USA and Spain. To coincide with the event, LeBron James wore the shoes for the basketball finale.
However, James is not wearing the exact same colorway that Nike revealed in their press release. James’ shoes are sans the gold “reverse swoosh” that was prominent in all of the leaked images that came out leading up to the game, opting instead for a more USA-centric colorway perhaps in an attempt to not get ahead of themselves.
*Update: What was not revealed in the Nike LeBron X announcement was that this “Gold Medal” PE also includes a special gold lace lock that is similar to the one found on the “Watch The Throne” LeBron 9 that debuted late last year. (via @malambert)*
Here is the official press release from Nike:
LeBron James is continuing one of the most successful seasons by any individual player in basketball history. This success can be attributed to the relentless dedication he’s taken to perfecting his game over time.
Forged by time, heat and pressure, the diamond is a precious and unbreakable gemstone that provides design and metaphoric inspiration for the new LEBRON X. Worn by James in the final matchup on August 12, the LEBRON X is constructed for dynamic containment, impact protection, and responsiveness to assist one of the game’s most explosive players.
This year marks the tenth anniversary of LeBron James’ partnership with Nike Basketball and the release of the LEBRON X comes at another breakthrough moment for Nike Basketball’s performance innovation platform. As the first signature basketball shoe featuring Nike+ Basketball technology in select colorways it can track and measure performance, while an app provides feedback. The shoe also offers a lock-down fit, excellent cushioning on impact, and a lightweight fit and feel.
Combining four of Nike’s most advanced innovations, the shoe features the first full-length visible Nike Zoom unit, dynamic Flywire technology, Hyperfuse construction and Nike+ Basketball brings the shoe to a whole new level.
Stay tuned for more on the LEBRON X.
A couple of things to take away from this press release that may not have been known earlier is that the Nike LeBron X will feature a visible full-length Nike Zoom unit. Also confirmed now is that Nike+ Basketball will also be available in some colorways. It will be interesting to see how Nike balances out the colorways that get Nike+ and which ones don’t, considering the premium price that the Nike LeBron X with Nike+ is rumored to be set at.
For a look at the other “Gold Medal” PEs designed for Team USA Basketball, check out the shoes designed for Chris Paul and Kobe Bryant, not to mention players who were injured and could not play, like Derrick Rose and Dwight Howard.
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