Are Microsoft Surface tablets a wise move for the software giant? Two of their strategic partners have come out on totally different sides of the issue this week.
Acer unhappy with Surface tablets
Acer has gone on the offensive blasting Microsoft for creating a hardware brand that would compete with hardware vendors that up until this point have been strategic partners.
The unhappy Acer has directed comments at Microsoft telling them they need to think twice about competing with computer makers. JT Wang, chairman and CEO of Acer, and Henry Wang, a rep for Acer, made remarks this week to various media outlets taking shots at Microsoft.
Worldwide operations based in Taiwan, and Acer America Corporation, headquartered in San Jose, California, Acer is one of the largest computer makers in the world.
Acer has grown in the United States over the years by buying out other computer companies, such as Altos Computer Systems in 1990, Texas Instruments Mobile Computing business in 1997, and Gateway in 2007.
As one of the international giants in personal computers, it will be interesting to see if strong words from Acer have any impact at all on Microsoft.
Lenovo unfazed by Microsoft Surface
Lenovo, another giant in the personal computer industry, is taking a much different approach to Microsoft Surface tablets. Rather than warning Microsoft to stay off their turf Lenovo took a different approach. Lenovo spent most of the week focused on their next line of tablets the Thinkpad Tablet 2.
In a press release on Thursday, Lenovo officially unveiled “its first tablet specifically designed for Windows 8, the ThinkPad Tablet 2.”
Lenovo sees the Microsoft Surface tablet as a way for Microsoft to generate consumer interest in Windows 8. Lenovo hopes to reach business customers with the Thinkpad Tablet 2.
The Chinese based Lenovo is currently the second largest personal computer supplier in the world behind HP. Lenovo acquired the Thinkpad name and product line with its acquisition of IBM’s personal computer business in 2005.
Are Microsoft Surface tablets a wise move?
When Microsoft decided to break its tradition of just developing software and enter the world of marketing a complete computer product the technology world began to wonder why.
The question as to whether Surface tablets are a wise move for Microsoft is difficult to answer at this point. Unlike the Google Nexus 7 which was announced at roughly the same time as the Surface tablet, and is selling well, the Microsoft Surface tablet is not yet on the market.
There are still many unanswered questions about the Surface tablets, such as exactly how much will it cost, and how to purchase it. Perhaps Lenovo is wise to just go about their business, and market their own products, and let Microsoft tease us with something we still can’t actually buy.
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