Business owners love to see action. More specifically, they love seeing action taking the shape of sales and conversions. But, what about the non-action, the sentiments of thought? What sorts of conversations are taking place regarding the business? What are people saying about products/services, executives, brand notions? Are consumers truly satisfied or just going through the motions of addressing a need? It’s very important to know. Online reputation management seeks to unveil conversations, consumer sentiments.
As a business owner, you need to take ownership of your online presence for good and bad.
At the most basic level of online reputation management owners must know when brand-related entities are mentioned online. For instance, an owner wants to know when their brand is mentioned in an article, news release, blog post, etc. Google Alerts is a basic and free service, alerting browsers when a URL hosts a specific keyword or phrase. For instance, the brand Nike could establish a Google Alert, getting pinged each time the brand name appears online. The service covers a basic need of online reputation management.
A bit better
Aside from establishing a basic alert system, brands also need to peer into the traction of its content. More specifically taking notice of who shares a brand’s content and when helps build relations and gives a brand an indication of the level of reception. A number of services both free and paid offer methods to help brands track content shares.
For instance, Twitter offers a free search function, allowing brands to see who shared a particular URL. Additionally, paid versions of similar services provide brands with more data and keep track of all logged URLs.
It’s best to seek professional services when your company’s online reach exceeds your ability to monitor it. If you’re reading this article, online reputation management may be a new topic of interest. It’s needed. However, you may lack the internal resources to appropriately address the need.
Outsourced professionals can help. Rather than take care of reputation matters in-house, seek experienced assistance. Professionals instruct clients on how to track reputation. Moreover, providers give clients suggestions regarding engaging consumers, reinforcing positive interactions, and avoiding and disarming negative interactions.
Can an owner successfully run a business without concerning themselves with online reputation management? Sure, the marketing notion along with the Web is young; businesses have been around a lot longer.
However, an owner is very likely to run a business better concerning themselves with reputation management. Bringing a business online warrants online tactics. Keeping track of a brand’s online reputation is a must for today’s online businesses.