As we all expected, Dale Earnhardt Jr. won the fan vote in the NASCAR The Game: Inside Line “Drive for the Cover” campaign.
“We are excited for Dale Earnhardt Jr. to be featured on the cover of the new NASCAR The Game: Inside Line,” said Blake Davidson, NASCAR vice president of licensing & consumer products. “For a campaign that was driven entirely through social media, the more than 775,000 votes cast in the “Drive for the Cover” campaign is a testament to the impact that the NASCAR industry and its fans have across these platforms.”
NASCAR’s media release claims that Earnhardt Jr. narrowly defeated Kasey Kahne in the final round of the contest. The video game is scheduled to be released on Nov. 6.
Jimmie Johnson has a new website. It looks like a modern day social media site for a blogger. It includes a lot of video, focusing on the life of Jimmie Johnson outside of the track, in his Jimmie’s Cantina link.
You can help send a child to Victory Junction Gang Camp. Just “like” them on Facebook or follow on Twitter. The Richard Petty Driving Experience will donate $1 to Victory Junction Camp for each new like and follower added between August 14th and September 3rd.
Back in May, I predicted that NASCAR would choose Ogilvy & Mather to become their new ad agency, due to their large foothold in the Latin America market.
Well, last week NASCAR and FOX Deportes announced that they are going to provide coverage of 15 NASCAR Sprint Cup Series races in Spanish broadcast, starting in 2013.
FOX Deportes will carry live six NASCAR Sprint Cup Series races, including the Daytona 500. This will be the first time that race will have been covered live in a Spanish broadcast.
“It’s a historic milestone in the evolution of FOX Deportes, and we’re excited to be working with NASCAR to add the most popular motorsport in America to our overall programming mix for the first time,” said Vincent Cordero, executive vice president and general manager of FOX Deportes.
“The thirst for NASCAR programming, and in particular race broadcasts, is very strong and we’re constantly looking for ways to expose the sport to new fans in new places,” said Steve Herbst, NASCAR vice president of broadcasting and production. “To be able to put a deal like this together with FOX Deportes, a leader in U.S. Latino sports media, is something we believe will help satisfy the strong demand for NASCAR racing in the Hispanic community while also exposing the sport to new audiences.”
Toyota Racing is running a breast cancer awareness program until October 4th. Women affiliated with Toyota and NASCAR, designed t-shirts to support the cause. Among the participants are Samantha Busch, Danielle Logano, Sherry Pollex, Janet Bodine and many more. Fans can vote for their favorite design. The winner will be produced during the fall race weekend at Charlotte. Toyota will donate $500 in the name of each participant to Carolina Breast Friends in recognition of Breast Cancer Awareness Month.
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