In a world where the best reigns king, and competitive drive fuels popular music, rap as an art form requires a methodical approach to being seen, heard, and recognized. The process is usually long, but once the country catches on, the inevitable wave of the particular region assumes dominance over the game. We see these waves or movements shifting from the east, south, midwest, west, etc. What Oklahoma lacks is the support of its region. It is commonly noted and remains pressed on the conscience on members of Oklahoma’s rap community is the notion, “Oklahoma doesn’t support Oklahoman artists.” The more noticeable conclusion in this competitive genre is that many artists here are afraid to humble themselves for the cause. Oklahoma remains untapped by the music industry due to its faulty infrastructure in rap/hip hop music. Of course Oklahoma has a bevy of talented rap artists in the area, but with no mainstream appeal, record deals are difficult to come (or even distribution deals for that matter). One may ask, where is the initiative? Rather, when will this community be able to set aside differences, and create a movement? Oklahomans are obviously capable of uniting. We see this in our support of our newly acquired basketball franchise, and Western Conference Champions, Oklahoma City Thunder. With artists stratified in their respective cities, (Tulsa, Lawton, Oklahoma City, etc.) communication is either too difficult or too minute to notice in order to elicit a strong central identity.
It is up to Oklahoma’s talented artists to give this region a voice, a sound, and even a look. In order for this to happen, apathy is not an option nor is mediocre effort in the studio. It is time to exacerbate the opportunity the Thunder has opened for the state, and take advantage of the spotlight, for the world is watching yet impatiently waiting.