Several of “The X Factor” U.K.’s biggest successes are celebrated in an “X Factor” U.K. Season 9 promotional video that ITV1 premiered on July 29, 2012.
In the video, several “X Factor” U.K. alumni are shown reflecting on their “X Factor” experiences while a giant screen in the background plays clips from their time on “The X Factor” U.K.
The artists featured in the promo clip, whose theme is “Whose Time Is Now?”
- One Direction, who came in third place on “The X Factor” U.K. in 2010
- Leona Lewis, winner of “The X Factor” U.K. in 2006
- Olly Murs, who came in second place on “The X Factor” U.K. in 2009
- JLS, who came in second place on “The X Factor” U.K. in 2008
- Alexandra Burke, winner of “The X Factor” U.K. in 2008
- Little Mix, winner of The X Factor” U.K. in 2011.
All of these artists except for One Direction are seen in new commentary clips. All of these artists have also had No. 1 hits in the U.K., but only One Direction and Lewis have had No. 1 hits in the U.S.
One Direction is the biggest global act to emerge from “The X Factor,” since the group has had No. 1 hits and sold-out tours in several countries. Lewis has released more albums and singles, but she is no match for One Direction when it comes to worldwide popularity, ticket sales and merchandising.
“The X Factor” U.K. Season 9 will premiere on ITV on a date to be announced. The show’s judges are Gary Barlow, Tulisa Contostavlos, Nicole Scherzinger and Louis Walsh.
These “X Factor” U.K. Season 9 promo videos were also released:
- Little Mix: The Full Story
- Olly Murs – The Full Story
- Alexandra Burke: The Full Story
- JLS: The Full Story
July 30, 2012 update: “The X Factor” U.K. 2005 winner Shayne Ward has bitterly complained about being left out of the promo video. Ward said on Twitter: “Just seen the new Xfactor promo video. Yet again it’s like im being erased slowly from their history.Pathetic really Would love to know why?”
Ward was dropped from Syco Music/Sony Music in 2011. He has since kept in the U.K. public spotlight by starring as Stacee Jaxx in the West End production of “Rock of Ages.”
It’s important to note that these other former “X Factor” U.K. winners were also not in the promo video: Steve Brookstein (2004), Leon Jackson (2007), Joe McElderry (2009) and Matt Cardle (2010). What do they all have in common, besides being former “X Factor” U.K. winners? They were all dropped from Syco/Sony Music.
The “X Factor” artists featured in the promo video are all currently signed to Sony Music labels. Sony Music is the record-company partner of “The X Factor.” Taking all of this into account, it’s clear that when it came to choosing which acts would be featured in the promo video, it was a business decision, not personal.