How’s your niche? Are you in the right one? Do you define your niche by location (aka Long Beach writer)? Or by topic (aka health writer)?
The year is more than half over, which makes it a great time to take a good look at how your are defining your niche. Maybe the definition you’ve been working under could use a little polishing. Here are some things you can do make your niche definition part of your success plan for the rest of the year.
1. Have you defined your writing niche?
Believe it or not, some writer skip this step altogether. However, it is important to understand that if you try to market to everyone, you’re gonna end up marketing to no one. Choose a target audience. Focus in on it and you’ll see your writing business grow. I know it sounds counter intuitive, but it does work.
2. Have you defined your writing niche specifically enough?
You don’t want your niche to be too broad or too narrow. You want it to be narrow enough that you can communicate your message effectively to your chosen market, but not so narrow that there aren’t enough members of the group to be profitable.
3. Are you passionate about your writing niche?
If you are writing about dogs and you’re really a cat person, your writing will always be a bit off. You need to love what you write about so you can devote the kind of time and effort needed to create a meaningful, fulfilling writing business. Yes, there will always be the occasional project that isn’t as fun, but you should be making the decision to take those on strategically.
4. Are you knowledgeable in your niche?
Again, if you know more about cats than dogs, why would you write for dog lovers? They’ll see right through you!
5. Have you made doubly sure that you’ve addressed the first four questions?
Be honest now. If you skip these steps or do them in a half-assed manner, you’re just hurting yourself and your writing business.
Would you like to shine the light on your writing brilliance? You can leverage your presence online to attract better clients, projects and opportunities. Carma Spence can help. Visit www.carmaspence.com for more information on how Carma can help you nurture an online footprint that supports your goals as a writer.
NOTE: Are you a writer, author or editor connected to Long Beach in some way? Please contact me … and you can be a part of my series of profiles of local writers!
