Post-production company, Prism Post, has already enjoyed great success with editing feature films, such as Festival of Lights, and MTV programming, to name a few. They are now looking to expand the online marketing side of their business, as well as working further with the medical industry on their communications and continuing education projects.
Arya Sundar explains, “My company, Prism Post, is a post production company and we provide a lot of media services along these lines, the most common being audio and video editing services. We are building our animation studio and are looking to leverage more of this particular service. Recently, we provided the full audio post editorial (sound design, dialog mixing, soundtrack mix) for a feature film called Festival of Lights, and have been working with MTV on their international programming. Basically, with MTV, they have reality shows that they want to broadcast overseas. However, the music that is in the program content (background music, etc) requires MTV to renew the music licenses for the overseas broadcast. Instead of paying that money, they hire us to replace all “uncleared” music with music that they have pre-cleared for broadcast in any territory. This requires us to music supervise the new versions, and re-master their broadcast tapes to meet their technical specifications.
The medical side of the business is an element I’m looking to really build up. We’ve been working in that industry for about a year and I’m very focused on building that element of the business.”
As his website explains, “Arya joined Prism Post LLC in 2008 where he has built relationships with a variety of film, music, advertising and television clients including MTV International, Synapse NY/Visual Alchemy, and Interactive Group Limited. He has compiled numerous credits relating to his work in media production and his abilities as a musician, audio engineer and project manager allow him to tackle a variety of technical and creative projects. After graduating in 2001 from The American University in Washington DC, and prior to his work with Prism, Arya worked as an investigator with the Civilian Complaint Review board in NYC where he performed investigations of publicly filed police misconduct allegations. He conducted and assisted with hundreds of cases before moving into financial services/consulting, and eventually into audio technology. He is a graduate of NYU’s Master’s of Music Technology program where he concentrated on audio post production, film scoring and music production. His skills as a project manager and business developer help Prism grow and contribute to a wider variety of media based endeavors.” For a complete list of credits see www.aryasundar.com.
Arya is also a talented musician, explaining, “I actually play bass in my band and I engineer/produce my band’s music. I love recording drums, but I’m a terrible drummer myself. I also play guitar and piano, and produce music using software synthesizers and digital audio workstations.”
We spoke to Arya about the new online marketing side of his business and how that side of the business is taking off.
Can you please explain what “online marketing company” means specifically. For instance, are you promoting companies purely through their websites or social media, with videos and other tools to promote them on the internet?
Prism Promos is an online service for PR, Advertising, Communications (and similar) companies to have spots, promos and ads created based on their raw creative data. In my business, I have cultivated numerous clients in the advertising and communications space that need animations and videos created from pictures, Powerpoint decks and other data sets. I’ve also noticed that many of these companies do not need to actually work side by side with us and much of our collaboration is online via email, FTP, and phone. As such, we have created a website where clients in the ad/PR space can simply fill out some basic information, give us an idea of what they are looking to have created for their marketing campaign, and we can produce the videos from there.
Online marketing must be a huge business these days. How much of an impact do you think it can have on a business and their exposure to potential customers?
Online marketing is a huge business and it can mean a lot of things. We’re focused on creating audio/visual media that allows companies to more effectively brand and communicate their messages, either through their websites or other mediums. Companies in the communications space create product videos, sales videos, animations, logos, promos etc. to brand their message. We’re not taking on their full online marketing campaign, we’re simply creating videos that can be used as part of their campaign. For example, a product manufacturer might have a website where you can buy their product. However, they might have static data in the forms of photos or charts that illustrate their product’s benefits. These photos/charts might have some significant data in them, but they will lack the aesthetic appeal for a potential customer. An online video will help the product manufacturer showcase the product, illustrate its usage and benefits, and deliver the message in a much cleaner and comprehensive way.
Is there a different strategy to appealing to customers online than there is with conventional marketing?
Yes, online shoppers are not able to hold a product or physically interact with it. As such, it is a challenge for the online advertiser to show the potential customer the product’s benefits and why it might be right for them to buy. Video can be an excellent tool for this because it allows customers to feel engaged. They can experience the product and see it in action. They might be able to envision themselves using it, and as such, might be more inclined to purchase it.
Can you point out some of the pros and cons to online marketing eg. more targeted to specific customers on the internet than conventional, but with the fast pace of internet ads have to get their attention faster.
Pros include a wider audience reach, lower cost advertising options, e-commerce friendly, easier to showcase more information to customers, and allow them to “window shop” without feeling pressured to buy.
Cons include a cluttered market, customers have short attention spans, customers feel inundated with ads, media, spam, etc.
The key value of our idea is here: develop media that allows advertisers to brand their messages in a more comprehensive and engaging way. Avoid losing the customers attention. Our service is mostly for businesses, ad/branding agencies, PR firms and communications firms.
To learn more about his company, visit them at www.prismpostny.com