UK sweetheart, Rita Ora, has smashed her way up and down the UK charts with her album, “Ora.” It’s an album that doesn’t want to be anything more than what it is: a pure pop album that has many dance-worthy, fist-pumping tracks.
The real question is whether she’ll break through in the US. After Jay-Z signed her to Roc Nation, the promo for her album here in the US has been weak. Aside from the hip-hop and underground music blogs, the general public is still unaware of Ora. Her album, “Ora,” is expected to drop September 25 in the US.
Some of the standout tracks on the album are “RIP,” a rock-flavored cover of Drake’s “I’m Ready For You,” that features Tinie Tempah, “Love and War,” a heartfelt pre-breakup song that showcases a crooning Ora and an agitated J. Cole, and “Radioactive,” a fun, powerhouse of a song.
She co-wrote 6 of the albums’ 12 tracks with major producers like Diplo, will.i.am, and The-Dream. “How We Do” is the album’s lead single in the US and has garnered some buzz for the newcomer.
Ora is by no means an incredibly strong vocalist, but she has a certain finesse with the way she sings and presents her music. Not to be grouped in with Rihanna, whom she is often compared to, this Kosovo native is sweet, where Rihanna is spicy. It’s hard to say whether she’ll break through into the mainstream without a “Call Me Maybe” or “Rolling in the Deep” on the album, but stranger things have happened. It’s up to the radio-listening, single-buying public whether they can spot the differences between two similar artists on the same label.