A Skinny Disney campaign with slimmed-down versions of popular characters like Minnie, Mickey, Goofy and others is underway. Barneys New York and Disney have partnered to give the iconic animated figures makeovers in slimmed-down fashion.
Monday, the Telegraph did a story on the collaboration that is causing a bit of stir among fans of the Walt Disney-inspired characters.
Legendary characters you’ve come to love with their droopy and raw edges have been replaced by 5’11” animated runway models with “perfect physiques.”
A Skinny Disney promotion for London Fashion Week and other high-end fashion campaigns this Christmas has given new meaning to trends and beauty.
Using tall and skinny animated models of Minnie Mouse, Daisy, Goofy, Mickey and others, Versace, Lanvin, Dolce & Gabbana and Balmain, to name a few, are promoting their upcoming collections.
Barneys New York creative director Dennis Freedman said this about the skinny Disney character campaign for Christmas:
“When we got to the moment when all Disney characters walk on the runway, there was a discussion. The standard Minnie Mouse will not look so good in a Lanvin dress. There was a real moment of silence, because these characters don’t change. I said, ‘If we’re going to make this work, we have to have a 5-foot-11 Minnie,’ and they agreed. When you see Goofy, Minnie and Mickey, they are runway models.”
Skinny Disney characters used to promote a fashionable line of clothing is creative and makes for a lot of conversation among graphic designers and the like.
However, at times the need to be different with a monumental approach to marketing often borders on reckless behavior, this arguably being but one example.
Slimmed-down Disney characters create the unintended circumstance of promoting anorexia in those who take the message too far. In a subtle way, it forces kids, teens and young adults to buy in to the belief that “thin is in,” while suggesting it is okay to look as if one is one calorie away from being devoid of body fat.
Barneys New York’s “Electric Holiday” campaign for Christmas is innovative; not many can argue that point. However, when the target-audience happens to be kids, it raises eyebrows about the hidden message behind the fashionably-dressed characters.
Do Skinny Disney characters promote a thin body-type, while suggesting that beauty is not only in the eye of the beholder?
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