The magic secret ingredient: paprika. That’s what, according to head McDonald’s chef, gives it its color and ‘zest’. (See video below) If you’re a cooking show fanatic, you can watch your favorite inexplicably skinny celebrity host drone on about their Mickey D’s memories or why they don’t like their co-host’s socks while they attempt the recipe.
Many people have long been under the impression that the ‘special sauce’ is nothing more than thousand island dressing. The core ingredients are mayonnaise and mustard and the taste is remarkably similar. What you may not have known is that, if holding their highest standard, McDonald’s will provide you with Big Mac sauce on any other sandwich.
After so many years of secrecy and mystery, why the sudden revelation? It’s part of a strategy to make the company more transparent (see personal farmer commercials), to make it feel more open. This effort is not unfounded. There lingers a general malaise of opinion that fast food is a murky business, gleaning dog intestines from voodoo merchants in shadowy alleys of Thailand, and serving it up to the customer. Showing a real person using things you see in a grocery store helps alleviate some of those stereotypes.
Either way, because of the media burst and disclosure at ‘their own expense’, it’s a win for McDonald’s in the public relations field. Will a dormant KFC, or cryptic Coca-Cola follow the lead to finally tell the world what’s in their special recipes? Unlikely, but one can dream.
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