If you like donating through TV fundraisers and campaigns, mark your calendar.
“Stand Up to cancer” will return for the third time to primetime on September 7.
It’s a live one- hour event that will air simultaneously on ABC, CBS, FOX, and NBC and also on several cablers. The Big Four are donating that hour commercial-free for the special.
The previous telecasts were aired in 2008 and 2010 and were executive produced by Hollywood producer Laura Ziskin (she was an executive producer of such movies as “Pretty Woman,” “As Good As It Gets” and “Spider-Man” among others). She succumbed to breast cancer in 2011.
This year’s broadcast will be co-produced by Gwyneth Paltrow.
“The program will include a celebrity phone/multi-media bank that will allow viewers to interact with participating talent. Viewers will also be able to donate via text-to-give and at standup2cancer.org. One hundred percent of all public donations will go directly to cancer research…
The first two SU2C telecasts took place on September 5, 2008 and September 10, 2010, and have been viewed in more than 190 countries. To date, more than $180 million has been pledged for SU2C’s innovative cancer research. Since 2008, SU2C has made grants to seven multi-disciplinary “Dream Teams” of researchers as well as to 26 young innovative scientists who are undertaking high-risk, potentially high-reward projects to end the reign of cancer as a leading cause of death in the world today. Sixty-eight institutions are currently involved.”
To learn more please go here.