During a visit to SweetWater Brewing Company a few weeks ago, I was treated to a taste of the brewery’s newest IPA. The peppery, hops-forward brew has been gracing select taps throughout Atlanta since earlier in the summer will soon appear in six-packs of 12-ounce bottles this week in Atlanta and by mid-October, throughout the Southeast.
LowRYEder is brewed with 25 percent rye malt and is dry-hopped with Centennial and Mt. Hood hops. The brew weighs in at 6.2 percent ABV and 45 IBUs. The combination of grain bill and hops provides a pleasant bitter bite that is evened out by a slightly sweet maltiness.
To officially launch the brew, the SweetWater brewery will hold a fiesta to end all fiestas on Saturday, Sept. 8 from 1:00 p.m. to 4:30 p.m. The party will feature a car show and include Luche Libre wrestling, a mariachi band, brewery tours and tastings, food trucks, and a special cask of LowRYEder. Admission to the fest is $10 and includes a special LowRYEder commemorative pint glass and six 5.5 ounce beer samples.
To further advance the new brand, SweetWater has added a totally pimped-out 1963 Impala lowrider to their fleet of vehicles. The sweet ride is tricked out with hydraulics, flame-throwing exhaust, and a custom paint job.
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