The Ten Sports TV channel has bagged the rights to live telecast the India Sri Lanka five ODI cricket series.
Ten Cricket HD will also be broadcasting the matches live in India along with Doordarshan.
Ten Cricket will telecast the ODI’s and also live telecast the only T20 between India vs Sri lanka.
The matches can also be watched live online on Ten Sports website or Istream.
The live scorecard can be seen here at 10:30 GMT. Watch live cricket on Istream here.
This development is of importance as India’s national broadcaster Doordarshan is not relaying the matches and is live telecasting the Olympics 2012.
The Indiamatic.com reported, “Doordarshan declined to telecast the bilateral series which coincides with the London Olympics that will see the largest ever Indian contingent taking part in the world’s biggest sporting event.
Zee News chief sales officer Ashish Sehgal said, “We approached Doordarshan with a bid for the India-Sri Lanka series but they have refused since they will be focusing on the London Olympics,”
“The Sri Lanka cricket series falls under the mandatory sharing of telecast rights provision under which private sports broadcasters will have to give the live feed to DD.
“With DD out of the fray, the bilateral series involving five ODIs and lone Twenty20 match will be televised exclusively by Ten Cricket, the cricket dedicated channel from Zee.”
“Zee is looking at an advertising revenue of Rs 800 million from the series.”
The series has been named as MicroMax Cup 2012.
The list of TV channels broadcasting the India vs Sri Lanka 2012 cricket series live in various countries are given below:
Canada : ATN Cricket Plus
India : TEN Cricket will be broadcasting the matches in India. The matches are also available on High Definition on TEN HD.
Nepal : Like India, the matches will be available on TEN cricket.
Pakistan: Ten Sports
Singapore: Ten Cricket on Starhub – Channel no. 235
South Africa and Most Part of Africa : SuperSport
UK : Zee Cafe
USA : Ten Cricket on Dish Network – Channel 576.