Designed by Sprinkles’ architect, Andrea Lenardin and pimped out by renowned automotive specialists West Coast Customs, the Mercedes-Benz “Sprinklesmobile” has been specially equipped to deliver up to 1,500 freshly baked cupcakes to a sweet toothed Beverly Hills-based clientele who clearly have a craving for red velvet, chocolate, and strawberry-based confections. There’s even a line of pet friendly sugar-free cupcakes topped with a yogurt “frosting” for your pampered pooch.
Custom-built for the Sprinkles Cupcakes bakery, the Mercedes-Benz Sprinter van has been outfitted with a 2800 watt electric generator, rear air-conditioning unit, a pivoting height-adjustable serving counter that extends from the side of the vehicle like an RV slide out, a brown power-retractable awning and, naturally, a set of Sprinkles “modern dot” logo wheel covers. When placed on cupcakes – rather than wheels – the signature colour coded dot actually provides Sprinkles staff and customers with a visual reminder of the flavour of each cupcake.
Introduced in North America in 2001, the fuel-efficient (22 mpg) 3.0 V-6 turbo diesel powered van – which is offered by Mercedes in the U.S. in five variants; cab chassis, cargo van, crew van, minibus and passenger van – has seen a number of bespoke conversions over the years though the creation of the Sprinkles “food truck” in 2009 was a first. Although intended for use on a daily basis the Sprinklesmobile has also made a number of high profile public appearances, including attending the Los Angeles Auto Show in 2010 and Entertainment Tonight’s post-Emmy Awards party in 2011.
Founded by former investment banker Candace Nelson and husband, Charles Nelson, back in 2005, the Sprinkles business – the first dedicated cupcakes only bakery in North America – has grown to include outlets in cities across the nation including Chicago, Dallas and New York.
The quality and variety of the Sprinkles product line – which is supplemented by daily specials and seasonal favourites like the Halloween caramel apple cupcake – coupled with innovations like the “Cupcake ATM” has clearly worked wonders for the LA-based company whilst the appearance by Candace as a judge on the Food Network’s “Cupcake Wars” has helped Sprinkles grow a legion of TV and social media fans.
What’s not to like? Turning a Sprinter van into a food truck is clearly a mouth watering combination for both petrolheads and cupcake fans.
A notable RV conversion of the Mercedes-Benz 3500 Sprinter van (available in Fall 2012) was launched in August by Canada’s Leisure Travel Vans. The $119,470 ($124,241 CAD) 22-foot-long “Free Spirit SS,” not only features a neat lateral slide but also incorporates a 3-piece “dry” bathroom equipped with a porcelain toilet, shower and vanity.
Additional Information: Sprinkles Cupcakes •
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