The foursome that comprise Swedish band, The Royal Concept possess that kind of instant chemistry that sets the good apart from the exceptional. The group officially got their start in April of 2011 after receiving a last minute invitation to play Sweden’s biggest music event, The Peace and Love Festival. David said of the experience, “We were brand new and our first single had been on Swedish radio for like three weeks and we were also playing at the same time as another Swedish band who are huge. So we thought no one will show up but we’re going to do this show anyway. And when we got up on stage there was like thousands of people there and they were singing along to our songs. I think that was the moment when we both realized that this is what we want to do.”
Shortly after, The Royal Concept scored an international record deal with Universal Republic/Island Records and with the debut of their Self-titled EP, they have already garnered international attention and scored two radio hits in Europe. I caught up with band founders David and Phillip the other day and they candidly and humorously discussed the making of their debut album, their friendship and what’s next for The Royal Concept.
“Me and Phillip were best friends since we were 14 maybe.” David disclosed, “We met at a School of Jazz in High School and we were just best friends, we never played together.” The friendship developed and by the age of 18 so did the start of their songwriting career. David characterized their early sound as more acoustic/pop underscored largely by his infatuation with the classic duo, Simon and Garfunkel. Eventually they recruited a bass player and a drummer. David says, “We started working with our drummer because we wanted him to produce our first album and instead of producing, he kind of treated it like a turning point for all of us and changed the sound into some kind of rock/pop band.” Finishing, “And people like that more than our acoustic thing.”
The music they create now is more than likeable, it has an infectious and addictive quality that demands attention. David describes it, “The lyrics are pretty sad but the beats are happy, we like the combination.” It’s a combination that is reminiscent of Phoenix and Keane but influenced by an eclectic range of artists the band founding members said range from, The Shins to Joni Mitchell, The Beatles and Led Zepplin, among others.
Their debut album is due out this fall and David revealed they wrote it quickly. “We wrote the songs, all of them, in like four weeks.” Elaborating, “We wrote them, produced them and recorded everything in four weeks. It was pretty fast progress.” And Philip adds, “We wrote every song except Gimme Twice and D-D-D-Dance.” David interjects, explaining, “Because those two became hits really fast, we had to record the album fast too. So, that was like the most creative, inspiring period in our lives so far. We built our own studio in Stockholm and we slept on the floor. We worked 24/7 and we’re very proud of it.”
Drawing the creative inspiration from within, the band simply followed the time tested rule and wrote what they knew. David relays, “The songs are about ourselves basically, our lives. A lot of the songs are about growing as a band fast.” Building on that Philip said, “There is one about everything that comes with that. The girlfriends and ex-girlfriends and stuff.” And David interjects, “It’s a lot of girls, all the time.”
Girls aside, with an EP already generating international buzz and garnering anticipation for the album to follow in a few months, The Royal Concept have a lot too look forward to, including a radio tour in August and of course more girls. Philip says, “We’re doing a radio tour in August, starting on the West Coast and visiting a few places. That’s going to be fun.”
Get The Royal Concept’s Self-Titled EP at iTunes or on Amazon.com