It is very important for new companies to promote their products, location, and business in order to gain customers and loyal returning consumers. Most companies spend a majority of their funds advertising. If you are a home based company, a business that is just starting out, or an online business it may be difficult to pay large advertising companies to market for you.
Here are three ways to generate traffic to your company’s online site, promote your company’s brand, and to add credibility to your company’s service.
- A majority of the United States spends more time online than watching television, listening to the radio, or reading a newspaper. Knowing this bit of information it is important to build online relationships with potential new customers and to be a visible company within online communities. Some of the simplest ways to achieve this is by creating free company pages on social media sites like Facebook and Twitter. Setting up both of these pages is as simple as using a company e-mail address, entering company’s information like physical address, phone number, company’s website address, description of company, and then uploading pictures. Once you have created a Facebook page or a Twitter page start sending friend requests to some of your closest friends or start following them on Twitter since they more than likely will be your biggest first supporters. Both sites make it simple to import your e-mail contacts with step by step directions that take less than a couple of minutes to do. Next interact with friends and new customers by updating statuses with pictures of your products, promote store sales, and offer special discounts to people that check in online to your store. By people checking into your store it shows that you have regular customers and that they frequent your company due to your good service or great merchandise. It is also helpful to acknowledge your new friends and customers on these sites it lets them know that they are appreciated and welcome to your store. This is one of the easiest ways to take advantage of free advertising.
- Another way to advertise your company for free is have your store featured in an article. Most people pay hundreds of dollars to be featured in a newspaper, a magazine, or a commercial but there are some media companies like pingroof.com an online site that has local writers cover topics specific to their city that are happy to interview business owners and to cover a story on a newsworthy store or company event. Independent contractors or journalists love to provide coverage on news that will affect their community. Another online site besides pingroof.com that also features articles on the best of particular cities is CBS Local. Do your research and find writers and journalists in your city and e-mail them directly. Let them know what your company is about and what services it offers. Make them aware of an upcoming event that may be of interest and they just might decide to publish a story on your business. This is an excellent way to increase awareness of your company. It offers insight from writers that specialize in particular subjects and are experts in your field. If experts and celebrities are interested in your company more than likely others will want to try your company out as well. Articles made from responses to interviews allow companies to become more personable than paid advertising. It is a fabulous way to give details about your company’s roots, foundation, staff, and hopes. Sometimes readers will feel a connection to company by their responses and will visit your location not for your product but because they believe in your company’s ideas or goals. To get more views of an article which means more people familiar with your business share it in online groups, include them in Facebook statuses, add them in blogs, and tweet them on twitter. Even after writers have posted an article on your business maintain a friendly relationship with them in case your store needs future adverting for a special event. Subscribe to Journalist’s online sites like Facebook and Twitter pages because many times they interact with their readers and post statuses where they are searching for particular companies or people that meet the criteria that they need to cover a certain story. Journalists get many requests to provide coverage for many events but even if they are not able to cover your particular story they can be resourceful and refer you to another writer, magazine, or publication that may be able to assist you.
- A third way to spread the word about your company is by being a guest on a radio station. There are hundreds of on-air radio stations, online talk shows, and Disc Jockeys that enjoy broadcasting information to their listeners on the latest community events that impact society in a positive manner. Send them an e-mail or even call in to a live show and discuss unique aspects about your company. Radio stations have large followings and help to reach masses of people. If you connect with a radio station’s staff such as radio personalities, interns, and volunteers there is a chance that they may forward information on your business to the show and get you free exposure on the show. A new online radio station to check out is the Los Angeles Renaissance Show tune in here.
To view some informative pictures and a video on free advertising view this Slideshow and Video located on the left hand side of this article. Link up with Hollywood Small Business Examiner for further information and local news on small businesses by subscribing to the top of this page, or follow me on Twitter. Do you have any suggestions on small businesses that you would like to see spotlighted in pingroof.com? If so leave a comment indicating where more information on company can be located at.