With the debut of the Forsaken Collection just a few weeks away, the launch event in New York City hosted by HSN and HBO at Aire Ancient Bath Salts, was mystical. The unique collection is inspired by the Emmy® and Golden Globe® winning hit series True Blood.
At every turn within the dark, candle-lit venue, attendees were thrilled with a different experience where romance was mixed with suspense. The rose-filled subdued rooms featured vampire-like, gothic clad models with mouths full of fangs and red eyes, all who were in full character. Throughout the night, guests were served quirky-named cocktails such as, ‘Drain You’ and Sooki’s Beetini, which was named after one of the shows characters. And, Kristin Bauer Van Straten, who plays Pam on the drama, attended the event, as well. Needless to say, the experience at this launch event was definitely transforming.
Included within every part of the décor were items from the Forsaken Collection which includes an exclusive fragrance developed by Givaudan, Luxury Home Goods from D.L. & Co and a first-ever lip color with coordinating nail shade from Deborah Lippmann.
While this event was enjoyable for its attendees, it definitely marks a remarkable partnership. “HSN is proud to be the first to offer HBO’s Forsaken collection,” said Betsy Olum, GM, Beauty and Merchandising Strategy. “It’s one of a kind, sensual collection of products that taps into the essence of the show, and will excite both the HSN customer and the True Blood fan.”
Wondering when you can experience the Forsaken? The collection will make its debut on August 9th exclusively on HSN, HSN.com and via HSN mobile. Be sure to tune in at 12:01am when the Forsaken collection will be spotlighted on HSN with four, one hour segments running throughout the day.