Buzz and viral marketing are online marketing techniques which make people talk about the product, service or the business. Like any other marketing campaign, these strategies fulfill the basic intent of marketing by educating people about the product or service.
Marketing is one such business development strategy which aims at making as much as population to know about a product, service, business or organization etc. Marketing, in this technologically sophisticated world, can be done either offline or online.
Online marketing is an economic yet efficient mode of promotion or business development. Online marketing educates a whole set of population about a specific or generic product or service depending upon the domain or area of interest of that population. From the long list of different marketing techniques used in online marketing two strategies
- Viral marketing, &
- Buzz marketing
are used for wide-spreading news. This engages people in discussing a business in light of some event, news, incident, rumor etc. These discussions eventually improve the search engine visibility of business and so provide a chance to a business to develop and evolve from this visibility. However, the two strategies are often confused in their meaning or contexts. Though buzz and viral marketing go hand-in-hand, there are a few differences between the two:
- Viral marketing aims at the spreading of messages or information from person to person, while buzz marketing is aimed at creating content which excites or draws attention and interests people.
- After effect of viral marketing campaign lasts long and rather its popularity grows exponentially whereas, in case of buzz marketing, it’s only about a duration or period of time. A sensational news can attract large amount of individuals but not for too long.
- News distributed or discussed in viral marketing may or may not be provocative, rumor or exciting but absolutely matches the interest of users. On the other hand, buzz marketing content is drafted to create a sensation so as to draw the attention of as many as users it can. News may or may not be useful to the user but is exciting.
- Any buzz marketing news or content could be perceived or created i.e. these may or may not impact the knowledge base of the audience but content made available in viral marketing always nourishes the knowledge of its target audience. People something out of the content and that is why the after effects of a virally marketed content are long lasting.
Both of these techniques provide users with the content or message which impacts their psychology to visit the business web-page at least once. Using social media as a marketing tool is also instrumental in creating viral content. However, while executing buzz marketing it is advisable to be cautious as a little recklessness in a campaign could negatively impact the reputation of a software development company.