When I left New York 15 years ago, Williamsburg was a twinkle in some developer’s eye. To be honest? I had never even heard of the place back in 1997. It was still all about Manhattan and the village as far as fashion went. Fast forward to now and the neighborhood is home to the creative energy that keeps fashion renewing itself.
I went out to Smorgasburg and decided to take some photos and realized that I had a story. From streetstyle to boutiques, Williamsburg has it all.
Getting off the L at Bedford Avenue (but be careful, the service is erratic on the weekends. Take the J to Marcy and walk down Havermeyer to North 7th Street) you come out into a bustling street packed with young people almost exclusively. It’s as if everyone under thirty had just migrated at one time. Well, the cutest people under 30, anyway. Bedford has a concentration of small, special boutiques that rival any East Village street. You can really find some gems.
Williamsburg is also is a great place for street vendors to show off their wares. I saw a table that offered everything from antique brooches to naked barbie dolls. Home to Brooklyn Flea, this is a great neighborhood for thrifting. Not to mention bargain hunting at resale shops like Buffalo Exchange (I worked there my first winter back in New York) and Beacon’s Closet. Resale stalwart Crossroads Trading showed up last year and has become a fixture.
The gorgeous thing about Williamsburg is that it has taken the shine of old New York, updated it, and made it behave like a lady. It’s a great place to have a shopping day with a lunch at New York Muffins (the red bagel and a cane cola, ok? TRUST me) alone or with your crew. Head over there before it’s too cold to go sit by the waterfront.
Shop the ‘Burg
La Di Da Dee:
160 Havermeyer, Brooklyn NY
‘Affordable’, and looks super cute and browseable from the street.
377 Metropolitan Ave. Brooklyn NY 11211
917 825 2704
Long list of labels (like Charlotte Ronson) as well as their own eponymous collection. Exquisite taste and sort of an upscale-y feeling.
200 Bedford Avenue
Labels like Cynthia Rowley, Edun, and Tibi. Feminine and sexy, like the lingerie store that started the empire.
60 N 6th ST Brooklyn, NY 11249
Small and special, reasonable pricing for unique clothing. Accessories as well.
232C Bedford Ave., Brooklyn
Featured in Lucky mag . Great place for exotic, eastern flavor gifts.
232A Bedford Ave., Brooklyn
Delicate, fragile jewelry to highlight wrists and neck, as well as chunkier, more challenging pieces
225 Bedford Avenue Brooklyn, NY 11211
Just adorable clothing. Droolworthy…
132 North 5th Street Brooklyn, NY 11211
Very flirty and young in feeling, this shop features reworked vintage clothing designed by Vania Scharbach.