This year marks the 20th anniversary for World Breastfeeding Week, a Global initiative that began to bring awareness to the needs of mothers and children worldwide. The first world breastfeeding Week (WBW) campaign had the theme ‘Baby-friendly Hospital Initiative’ and much has happened since that first campaign. Ten years ago the World Health Organization (WHO) and UNICEF launched a global strategy to ‘lay out a set of practices to reduce malnutrition and poverty, including: access to skilled support to initiate and sustain exclusive breastfeeding for six months and the timely introduction of adequate and safe complimentary foods with continued breastfeeding up to two years or beyond, and the empowerment of heath workers to provide effective counceling.’ This Years Theme is “Understanding the Past-Celebrating the Future” ~(WBW)
‘The Global Strategy for Infant and Young Child Feeding aims to revitalize efforts to promote, protect and support appropriate infant and young child feeding. It builds upon past initiatives, in particular the Innocenti Declaration and the Baby-friendly Hospital initiative and addresses the needs of all children including those living in difficult circumstances, such as infants of mothers living with HIV, low-birth-weight infants and infants in emergency situations.’ ~(WHO)
To Commemorate the 20th Year, the World Alliance for Breastfeeding Action (WABA) is ‘asking for support of their lobby to have a Google Doodle created to promote World Breastfeeding Week whenever someone uses Google as a search engine’ ~(WABA)
If you would like to support this campaign, feel free to copy the following writing and email the Doodle Team at firstname.lastname@example.org
Dear Google Doodle people,
We – the breastfeeding support and promotion community – would be delighted to have a Doodle for World Breastfeeding Week, 1-7 August 2012. World Breastfeeding Week (WBW) is celebrated every year in over 176 countries around the world.
This year marks the 20th year of WBW celebrations. As such we really hope that you will give this request serious consideration. For more information see: http://www.worldbreastfeedingweek.org/ and http://www.worldbreastfeedingweek.net/
Thanks in advance for considering this proposal.
Locally please contact the La Leche League of Mami Dade or La Leche League Broward Florida for breastfeeding events, support, meetings, classes, conferences as well as resources for mothers, leaders and health care providers.